l444 Privacy Policy
This document clearly explains how we collect, store, and protect the information you provide on the l444 platform.
1 Introduction and Applicability
l444 is an online gaming and betting platform operated for users in Bangladesh. We treat the protection of your personal information as a top priority. This privacy policy applies to the l444 website, mobile application, and all related digital services.
Before reading this document, we also ask you to read our Terms and Conditions, as both documents together form the complete legal framework governing your account and use of our services. By registering on the l444 platform or beginning to use its services, you are considered to have accepted the terms of this privacy policy.
We may update this policy from time to time. Registered users will be notified of any significant changes. Continued use of the platform after an update will be taken as acceptance of the revised policy.
2 Information We Collect
We collect various types of information to register you on l444 and provide our services. This can broadly be divided into two categories:
2.1 Information You Provide Directly
Information you provide yourself includes:
- Full name and date of birth (for age verification)
- Mobile number and email address
- bKash, Nagad, Rocket, or Upay account number (for transactions)
- National ID card or passport number (for account verification)
- Your chosen username and password
- Messages and attachments sent when contacting customer support
2.2 Automatically Collected Information
When you use the platform, the following information is recorded automatically:
- IP address and device type
- Browser and operating system information
- Login time and location data
- Which pages you visited on the site and how long you spent on them
- Game session data — bets, win/loss history, balance changes
- Information collected through cookies and similar tracking technologies
2.3 Information Received from Third Parties
In some cases we may receive certain information about you through payment processors or identity verification services. This information is used only to ensure the security of your account and transactions.
3 Purpose of Using Your Information
l444 uses your information only for legitimate and necessary purposes. We never use your information unnecessarily or sell it to third parties.
- Account management: For registration, identity verification, login security, and account recovery.
- Transaction processing: For handling secure payments via bKash, Nagad, Rocket, and Upay for deposits and withdrawals.
- Customer support: To resolve your questions and complaints and to provide 24/7 live chat and email assistance.
- Security and fraud prevention: To detect suspicious activity and prevent unauthorized access.
- Platform improvement: To analyze user experience and further improve our services and interface.
- Legal obligations: To store and report information as required under applicable laws and regulations.
- Promotional communications: Subject to your consent, to inform you about bonuses, promotions, and platform updates.
4 Information Disclosure and Sharing
l444 never sells or rents your personal information to third parties for commercial purposes. However, information may be shared in the following limited circumstances:
4.1 Service Provider Partners
The minimum necessary information may be shared with trusted providers who assist with payment processing, identity verification, technical infrastructure, and customer support. These providers operate under our instructions and may not use your information for their own purposes.
4.2 Game Providers
Limited session-related information may be shared with Evolution, Pragmatic Play Live, or other game studios where it is essential for operating the games.
4.3 Legal Obligations
We may be required to disclose information in response to a court order, a lawful request from a government authority, or applicable legal requirements.
4.4 Fraud and Security
Information may be shared with relevant authorities to prevent money laundering, detect fraud, or protect the security of our platform.
4.5 Business Changes
In the event of a merger, acquisition, or change in business structure, your information may be transferred. We will notify users before any such change.
5 Information Security Measures
l444 follows industry-standard technical and administrative measures to protect your information.
5.1 Technical Safeguards
- SSL (Secure Socket Layer) encryption — every connection is secured
- TLS protocol used for data transmission
- Passwords stored in encrypted form — no staff member can view passwords
- Payment information secured through tokenization
- Regular security audits and vulnerability testing
- Two-step verification (OTP) available
5.2 Administrative Controls
- Only authorized staff have access to specific information
- Data privacy training is mandatory for all staff
- Complete logs of data access are maintained
- Confidentiality agreements are in place with third-party partners
6 Cookies and Tracking Technologies
Cookies and similar technologies are used on the l444 website and app. These are small data files stored in your browser that improve the functionality and usability of the platform.
6.1 Essential Cookies
These cookies are essential for maintaining login sessions, security verification, and core platform functionality. Without them, the platform will not work properly.
6.2 Analytical Cookies
We use analytical cookies to understand which pages users visit most, how long they stay, and where issues arise. The information collected this way is aggregated and anonymous.
6.3 Managing Cookies
You can control or delete cookies from your browser settings. However, disabling essential cookies may prevent login and other core features from working.
7 User Rights
Every person with an account on l444 has the following rights regarding their information:
- Right of access: You may request to know what information we hold about you.
- Right to rectification: You may request correction of inaccurate or incomplete information.
- Right to erasure: In certain circumstances you may request that your information be deleted — however, some information may need to be retained for a specific period due to legal obligations.
- Right to restrict processing: You may ask us to limit the use of your information for certain purposes.
- Right to object: You may object to promotional communications or other specific processing of your information.
- Data portability: You may request your information in a readable format.
- Withdrawal of consent: You may withdraw consent for any processing of your information that is based on consent.
To exercise these rights, contact our customer support. We generally respond to requests within 30 business days.
8 Information Retention Period
l444 does not keep your information beyond what is necessary. Retention periods depend on the type and purpose of the information:
- Account information: For as long as the account is active, and for a set period after closure where legally required.
- Transaction records: For the period required under financial regulations.
- Customer support communications: For as long as needed to resolve complaints.
- Analytical data: The original data is generally deleted after processing in anonymized form.
If you request account closure, we will delete information beyond our legal obligations as quickly as possible.
9 Responsible Gaming and Data Protection
Responsible gaming is a core principle at l444. Information about your gaming activity is used only to improve our services and to look out for your wellbeing.
If signs of risk are detected in a user's gaming behaviour, we may offer assistance. Information collected through this process is completely confidential and is not used for any punitive purpose. Our Responsible Gaming Guidelines cover this in detail.
If you use the self-exclusion feature, your account information remains secure and is no longer used for promotional communications during that period.
10 Protection of Minors
l444 is for individuals aged 21 or older only. We do not knowingly collect or process information from any minor.
We verify age at registration. If a minor's information reaches us for any reason, we will delete it immediately and close the associated account.
If a parent or guardian suspects their child is using l444, please contact our customer support without delay.
11 International Data Transfers
l444's servers and technical infrastructure may be located in various countries. As a result, your information may be processed or stored outside Bangladesh. In such cases, we ensure that the relevant providers meet appropriate data protection standards.
Game providers such as Pragmatic Play, Evolution, or other studios may process limited game session data on their own servers. This data is used solely for operating the games.
12 Contact Us
If you have any questions about this privacy policy, wish to exercise your rights regarding your information, or want to raise a complaint, please reach out to us through the channels below. To learn more about us, visit our About Us page.
For common questions, answers may be found in our FAQ section.
13 Policy Changes
l444 may update this privacy policy as needed. For minor changes, the date at the top of the page is updated. For significant changes, registered users are notified by email or platform notification.
If you continue using l444 after any changes, you will be considered to have accepted the updated policy. We therefore recommend revisiting this page regularly.